Undr
BRANDING
The client
Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates.
keywords
Fashion/ Panama/ Branding/ Graphic design/ Packaging
the objective
Develop a fashion brand focused on underwear and basic for men, which enhances its function and manufacturing engineering.
the solution
The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium — (A)
The balance between typographical styles represents Undr's distinctive versatility and timelessness.
