Todo lo Rico
BRANDING
The client
Todo lo Rico is a new album by La Garfield, an independent music project emerging in Guadalajara, Mexico dating back to 2011. With a singular sound proposal and 5 years of background they have independently composed, produced and recorded two full-length albums.
keywords
the objective
Create artwork for their new album symbolizing the title “todo lo rico” while simultaneously reflecting its musical essence.
the solution
We developed an idea, whose origin can be identified in food packaging. The words “lo rico” which can be rendered to Spanish as "the good" or "the tasty" guide our work into a modern and colorful candy concept. With this newly elaborated system for the album contents including a variety of candy and packaging, depending on the single's name, we were able to integrate all of the “sweetness” of the Latin American culture. — (A)
The words “lo rico” which can be rendered to Spanish as "the good" or "the tasty" guide our work into a modern and colorful candy concept.
