Olaf
BRANDING
The client
Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico. Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana's flagship brand of cold-pressed, 100% extra-virgin olive oil.
keywords
Oil /Branding /Graphic Design /Packaging
the objective
Create a brand that enhances the quality and origin of the product.
the solution
The naming came from research on the etymological origins of the word "olive" and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them. — (A)
Our proposal takes typical Italian visual clichés and simplifies and refreshes them.
