EL PINTOR Tequila Blanco
BRANDING
The client
EL PINTOR is a brand of signature agave distillates that internationalizes the contemporary Mexican spirit.
keywords
Tequila / Brand Identity / Mezcal
the objective
Create a bottle design for one of EL PINTOR's distillates that adapts to a more accessible and young market, allowing it to enter points of sale, making its promotion more efficient.
the solution
Taking as a reference the processes that take place in a painter's workshop, we added some paint stains to the label with the aim of enhancing the culture of this Mexican craft. The shape of the spots considers the atypical geography of Mexico as a reference.
In its label we incorporate the Tahona stone, an elementary part of the artisanal production process of this distillate.
— (A)
The shape of the spots considers the atypical geography of Mexico as a reference.
