Colima | Cayaco Rio de Lumbre
BRANDING
The client
La Cervecería de Colima is a Mexican company located in "El Trapiche", in Colima. Clinging to its cultural roots and regional conditions, this brewery dedicates its work to creating the highest quality local artisan products for Mexico and rest of the world.
keywords
Branding / Label Design / Packaging / Colima / Mexico / Modern
the objective
Launch two new products for the Cerveceria Colima family's fixed collection: Cayaco and Río de Lumbre, highlighting their attributes and notes through the visual communication characteristics
the solution
Our design proposal responds to the brewery's existing brand system. It maintains standardized typographic elements leaving room to highlight each product's attributes and personality.
Cayaco, lager from the tropics, a light, clean and refreshing beer where the flavor of the malt stands out with a floral aroma. This beer is represented through fresh colors and graphics that evoke its nature.
Río de Lumbre An IPA from the West Coast that exalts aromas of various tropical fruits from this garden under the Volcano, such as pineapple, mandarin and coconut. We chose warm and dark tones with different colors on the lid accentuating the uniqueness of the Colima family. — (A)
