Cerveza Moritas
BRANDING
The client
Botanero Moritas is a traditional Mexican canteen located at the heart of San Pedro Nuevo Leon Mexico. It first opened in 1939 as Bar Las Moritas and took its name from a berry tree that was part of the establishment.
The bar was later reborn and rebranded in 2015 as Botanero Moritas.
keywords
Brand Identity / Beer / Bottle Design
the objective
To showcase the traditional essence that distinguishes the client's main brand in order to create a unique identity for its own home-made beer.
the solution
We designed a simple identity for the beer following the already well-established history and tradition of Botanero Moritas as one of the best canteens in Monterrey Mexico.
In order to further develop its historic aesthetic, a manual silk-screen and label placing process were followed. This allows each bottle to retain individual special details creating a true cultural experience for their customers. — (A)
In order to further develop its historic aesthetic, a manual silk-screen and label placing process were followed.
