Couture Inc.
BRANDING
The client
Couture Inc. is a boutique in Guadalajara, Mexico that specializes in wedding dresses and cocktail attire. The boutique offers a variety of haute couture and international fashion pieces. It holds a distinctive focus on feminine perfection and it specifically caters to brides who are in search of a dress that is out of the ordinary, unique, sophisticated, and ideal for a memorable experience.
keywords
Fashion/ Boutique/ Mexico /Branding /Packaging /Print design
the objective
The goal was to develop a visual identity that conveys the philosophy of the brand: care for the details of each garment and sophistication.
the solution
Our inspiration emerged from the colors found in roses and peonies, which are used in the brand’s delicate details that reflect its sweetness and purity. These minimal elements, in conjunction with its subtle energy and romantic essence, present a composition of utter femininity.
Our brand proposal comprises a natural focus on the sweet image of the brand and is complemented with the contrast of its simple yet exclusive style offered to women who are in search of elegance and luxury. — (A)
Brand’s delicate details that reflect its sweetness, purity and femininity
